Autoppraisal, now known as FreeVehicleValues.com, is a web service that evaluates your vehicle's worth based on user-input criteria and cross-references values from across the web.
More About Autoppraisal
The Creative Department at Stream Co. was tasked with devising a logo for the Autoppraisal pitch. Out of approximately 10 variants presented by the department, my design was selected for mockups and pitch presentations.
Autoppraisal was keen on retaining a specific shade of blue for their branding. While many designers zoomed in on the notion of "the search," I chose to emphasize the idea of "adding value." My rationale was that using Autoppraisal wasn't merely about gauging a car's worth, but about enhancing its value, and by extension, enriching one's life through its sale or trade-in. Consistent with the client's preferences, I ensured the branding was sleek, using contemporary fonts and shapes in my initial concepts.
Initial Logo Concepts
A complete mockup of the website and app, incorporating the Autoppraisal logo, was presented to the client. While they eventually transitioned to a different brand name and logo, they retained a minimalist design approach. I then contributed to the initial advertisements for their rebranded identity.
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