Connectivate is a customer data platform powered by Fullthrottle, an automotive web platform in collaboration with Stream Companies. Out of over 20 logo proposals from the creative department, the company's CEOs identified one as the ideal match. Today, it stands as the chosen brand for over 40 dealerships using Fullthrottle, spanning across the United States and beyond.
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During the conceptualization phase for the logo, there was a strong emphasis on maintaining alignment with FullThrottle's established brand aesthetics. However, there was also a desire to infuse a sense of advanced technology and sleek sophistication. This led to the exploration of integrating the letter 'C' as a representation of a circuit or connection button. Such motifs prominently figured in the preliminary designs and ultimately crystallized into the final version, capturing the essence of innovation and connectivity.
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