In 2019, Stream Companies teamed up with New Jersey's Cooper University Hospital. We revitalized their existing assets, crafting a diverse creative suite covering platforms from web and social graphics to print ads, direct mail, and radio ads. Our holistic approach fortified a unified and potent brand presence across all channels.
When Stream began its partnership with Cooper, one of the initial observations was the slight inconsistency in their graphic styles, particularly in the shade of red they employed. Over the course of our early collaboration, we transitioned Cooper to a more pink-red hue to bring uniformity to their branding. Our primary challenge was to forge an innovative and intuitive branding identity, especially given the constraints of relying on limited graphics and stock imagery, which were either provided or approved by the client. Another integral part of our branding task was the creation of unique 'C' logos for a diverse range of Cooper's healthcare services and treatments. This spanned a wide spectrum, encompassing areas like GERD, GAMMA knife surgery, hand surgery, bariatric surgery, and several others.
留言