In the summer of 2020, former NFL player Peter Boulware acquired what was once Legacy Toyota and embarked on launching his own Toyota dealership. Tasked with the complete rebranding and launch, the Stream team, propelled by my logo and mascot illustration which was chosen, spearheaded the transformation. I led the rebranding initiative, crafting the majority of assets with some collaborative assistance.
Drawing inspiration from Peter's history as a former Florida Seminoles player, I infused the rebrand with the Florida State colors and a collegiate/football vibe.
In addition to a comprehensive brand design, the client sought a caricature/mascot of Peter. With my background in illustration, I eagerly took on the task. Peter's mascot now graces various digital brand assets, print materials, and even stands as a 6-foot cutout throughout the dealership. What's more, his outfits can be swapped out to reflect different events and seasons.
We crafted USP (Unique Selling Proposition) copy and creative assets which were presented to the client. They believed our package genuinely captured their essence, and they've since adopted and are actively using the proposed USPs.
We produced website sliders and display ads for the dealership, which underwent a rigorous pre-approval and compliance process with both Toyota and Amazon marketing.
For the dealership's opening day, we deployed a variety of POP items such as adstands, hangtags, window clings, table toppers, balloons, foam footballs, and lawn signs. I also designed a Snapchat geofilter, enhancing the experience for both staff and customers.
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